The logo was designed based on "seeds" of a Voronoi pattern, which were randomly generated using JavaScript programming and software to randomize the elements and, ultimately, the changing shapes of the icon.
The brand captures the inherent elements of construction materiality, conveying quality and attention to every detail. It reflects the dedication and commitment of the real estate company behind the urban development.
Promoting the idea of personalization and adaptation to individual tastes. Each resident will feel comfortable and at home, living in a space that aligns with their preferences and lifestyle.
The design incorporates the variability associated with natural elements, symbolizing an environment in constant change and evolution. The urban development is dynamic and continually improving, offering new experiences and opportunities.
The logo conveys modernity and contemporaneity, reflecting a forward-looking vision of urban development. An innovative place where residents enjoy contemporary amenities and cutting-edge technology.
It represents the transformation of ordinary elements into something unique and unrepeatable. The urban development is a place where everyday life takes on new meaning, flowing and adapting to the needs and desires of the residents.
Visually representing the intangible.
